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Sakal ADVT Dashboards

Digital Assets (Mobile App, Website, SMS, Merchant Portal & App, social media, SMS, Emails) and Citizen Engagement Operations Team (Managing Content, Merchant Ecosystem, Analytics, Helpdesk & Registration) make up the DigiThane solution. It is a unified citizen-municipality interaction/transaction layer that is used to make decisions based on citizens’ static and dynamic data.

Sakal ADVT project was to visualize the Business performance reports for different verticals – Sakal, Agrowon, Digital, Print, Commercial Events, Agrowon Event, Events, Prints – Events – Digital, and Sakal Market share. I have created a total of 58 Dashboards – 57 for Business performance summary reports and 1 for CNC Market share and separate access for 13 roles.

In Business performance dashboards, we have Summary and detailed reports for a Unit wise comparison of Growth, Achievement, etc for revenue of all verticals. These reports show a Month-wise summary of Base, Actual, and Target revenue and drill down/bifurcation according to regions/Divisions – National, Pune, ROM and North, South, West.

CNC Dashboard has visualizations for the Market share of Top publications and a Comparison of Sakal with them. This dashboard will help management to make decisions by looking at the visualizations like – the trend of advertisements published, Sakal’s top and bottom clients based on Advt area, Category wise Market share, ADVT Type and Color-wise analysis of Market share, the Total number of clients giving advertisements in various newspapers including Sakal and Others along with their percentage share, Day-wise Trend and correlation, etc.

We have created customized access – User IDs and Passwords for 13 different management roles so that they can access the reports required to them and take decisions based on those reports.